Internet Marketing Ideas & Strategies

Designing a great website and filling it with lots of unique and interesting content is only the first step in a continuous process known as Internet Marketing. Web marketing strategies come and go. Some prove effective over the long-term and others are viable only until Google decides that their search algorithm is being exploited in some way. 
I’ve tried quite a few different Internet advertising strategies for my own sites and those of my clients. I’ve found that the most consistent strategy to increase website traffic is a combination of search engine optimization and paid advertising with an email newsletter.  Effectively leveraging social media  can also lead to big increases in traffic and revenue. There are numerous social media networks (Facebook, Twitter, Pinterest, and Instagram being the biggies), applications and techniques that are helpful for becoming a strong authority in the social Internet world. 
My goal here on Web Development Blog is to have an honest conversation about what works and what doesn’t, where I’ve achieved a reasonable return on my investment and the latest new ideas and strategies being explored by Internet marketeers.

Link cloaking

Affiliate Link Cloaking in WordPress

Cloaking links is again a hot item because of some clear statements by Google related to the Google Panda update and affiliate sites. Google’s statement is about affiliate sites with “thin” content. Websites with less original and unique content are potential candidates to get filtered from the Google result pages. This article is about link cloaking and a review on the Wordpress plugin named ThirstyAffiliates.

RSS logo

Maximizing the Benefits of RSS Feeds

How often have you noticed one of your blog entries or articles being indexed by Google on a news aggregator site or autoblog faster than the original on your own site? Two of our most recent posts Panda Update Targets More Than Bad Content and Getting More Exposure for Blog Guest Authors were. By using a standard feature of WordPress, you can continue to receive the benefits of the free publicity but limit your exposure to duplicate content penalties and in part decide how other sites will link to you. We’ll share three different options and discuss the pros and cons of each and show you how this excerpt is an example of the solution we plan to employ.

How-to build a successful website!

If you’re a webmaster or a website owner, this article is for you: These 10 tips can help you to build better and more successful

Great Internet Marketing Services

  • iContact E-mail Marketing
    iContact’s proven and industry-leading email marketing software empowers businesses to engage, educate and retain customers, targeted prospects and website visitors.
  • Commission Junction Affiliate Marketing
    Drive quality results and extend your reach by partnering with affiliate marketing’s most productive network of publishers.

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