AdSense for Domains, just another Domain Parking Service?

Olaf — Sun, 22 Feb 2009 19:44:17 +0000

Actually “Adsense for domains” is just like most of the other domain parking services. So why should we park our unused domain names with Google?

For a long time I never used any domain parking services because I didn’t believed in that product. I checked the first time “Revenue Parking” provided by my domain registration provider Dynadot, after several month I was not very satisfied with that product. Another point to not use that kind of service was that you need host a domain name with the same provider if you want to their domain parking service.

Several weeks ago I read on the Adsense blog about this new service and forget it already because the “Adsense for domains” was not yet available in my account. By accident I noticed the new link on my Adsense setup page and started to plat a little with this new product.

Add domain names and configuration

Adding domain names is quite simple just add your name together with the language and in the next step you get the information for the DNS settings. As with most other parking services you don’t need to change the name server entries. You need to enter at least 4 A-records and one CNAME for the “www” sub-domain. The CNAME holds also your Adsense Publisher ID which should be used for the validation that a domain belongs to your Adsense account. For the DNS configuration you will find help files with information how to change the DNS with the bigger domain name provider. I created one account on my own server and add other domain names as domain pointer. This way I’m able to copy past the information directly into “named” data base files.

Validation process and add styles

After you add the domain to your account and the DNS configuration is done it needs a few hours until the validation is done. At the moment you need to check the your account by yourself and if needed to re-validate there is an option too. After validation you’re able to add channels to your parked domain name: “I suggest to do that other wise you didn’t know which domain performs very well and which not”. Tray also to enter some keywords to your domain name and maybe you like to change the style from your parking page. Right parking pages are not very “stylish”, but maybe some custom colors will let the visitor generate more page views.

Reports and earnings

“Adsense for domains” is (great) CPM based advertising. It look to me as for regular ads, that some domain names perform better some than another. Just like with content related ads Google will show ads with higher and lower revenue. The reports are the same as for the other ads (content, search…) and doesn’t need any explanation. At the moment I can’t see if impressions from the landing page will earn more or less than impressions from other result pages. There is no information about the how many clicks are generated.

Rules for publishers

There are some new rules for the “domain park” publisher, since the earnings are CPM based it’s not allowed to redirect traffic to that page, advertising for parked domain isn’t allowed…

I use the Adsense product for names which are not used anymore and still have some traffic. I noticed that some domain perform much better than earlier with content ads.

What is your experience with “Adsense for domains”?

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Running a mailing list for increased traffic and sales

Olaf — Mon, 03 Sep 2007 02:23:53 +0000

Internet marketing Guru’s swear by them, and you’ve no doubt heard the phrase “the money’s in the list” more times than you care to acknowledge. Certainly running an email list can be lucrative, but why is it so lucrative, and how can you build a mailing list that not only increases sales, but increases your website traffic as well?

Why running a mailing list can increase sales

It’s statistically proven that on average a person must be exposed to a website or offer 7 times before they’ll make a purchase. While the underlying reason for this fact is not as clear as the “magic number” itself, running a mailing list allows you to keep your primary offer in front of perspective buyers until they purchase or they unsubscribe from your list.

Of course, a mailing list that is sent to potential consumers that is blatantly sales-focused will undoubtedly suffer from a high unsubscribe rate. Giving your potential customers value amongst subtle recommendations is a much better practice than blasting advertisements with no real value to their email inbox every other day. Get to know your subscribers and know what kind of questions that they are asking; if you cater to their needs with free information or free resources, over time they will learn to trust your insight and will be more likely to act (purchase a product or service) based on your recommendation alone.

Running an email list can increase website traffic

This fact is directly related to what we shared above; giving your email list subscribers value. You don’t have to give away the farm, so to speak, in order to give value to your email list, simply by knowing they type of information that your subscribers are looking for and providing the answers to their questions without coming across as trying to get into their wallets will undoubtedly help to increase trust in your relationship.

As your mailing list grows, you’ll see the positive effects of your relationship with your mailing list. Not only will this help to increase sales for your personal products and products or services that you are promoting as an affiliate, you’ll notice that your subscribers will frequent your website more often, undoubtedly looking for more insight that you’ve proven that you can give.

Creating a profitable mailing list

People who initially subscribe to your email list do so with the assumption that you have something valuable to provide them. They are looking for answers, and they think that you have the solution. By catering to the needs of your mailing list subscribers, you are establishing a name for yourself where you are seen as helpful and trustworthy. When you’ve established yourself as a helpful and trustworthy individual, people will naturally pay close attention to what you have to say. When people are listening closely, they’ll receive your suggestions for a certain product or service as advice given from a trusted friend, thus much more likely to buy a product or service than if they’re casually browsing a website.

Running an email list is really like starting a relationship with somebody. Successful relationships are not all about giving advice; they’re about listening to what your friend has to say. Undoubtedly, if you take the time to listen to what your subscribers are asking, you’ll build a solid relationship with them, and at that point you will be able to say from firsthand knowledge that the money is, in fact, in the list.Similar Posts:

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