Actually “Adsense for domains” is just like most of the other domain parking services. So why should we park our unused domain names with Google?

For a long time I never used any domain parking services because I didn’t believed in that product. I checked the first time “Revenue Parking” provided by my domain registration provider Dynadot, after several month I was not very satisfied with that product. Another point to not use that kind of service was that you need host a domain name with the same provider if you want to their domain parking service.

Several weeks ago I read on the Adsense blog about this new service and forget it already because the “Adsense for domains” was not yet available in my account. By accident I noticed the new link on my Adsense setup page and started to plat a little with this new product.

Add domain names and configuration

Adding domain names is quite simple just add your name together with the language and in the next step you get the information for the DNS settings. As with most other parking services you don’t need to change the name server entries. You need to enter at least 4 A-records and one CNAME for the “www” sub-domain. The CNAME holds also your Adsense Publisher ID which should be used for the validation that a domain belongs to your Adsense account. For the DNS configuration you will find help files with information how to change the DNS with the bigger domain name provider. I created one account on my own server and add other domain names as domain pointer. This way I’m able to copy past the information directly into “named” data base files.

Validation process and add styles

After you add the domain to your account and the DNS configuration is done it needs a few hours until the validation is done. At the moment you need to check the your account by yourself and if needed to re-validate there is an option too. After validation you’re able to add channels to your parked domain name: “I suggest to do that other wise you didn’t know which domain performs very well and which not”. Tray also to enter some keywords to your domain name and maybe you like to change the style from your parking page. Right parking pages are not very “stylish”, but maybe some custom colors will let the visitor generate more page views.

Reports and earnings

“Adsense for domains” is  (great) CPM based advertising. It look to me as for regular ads, that some domain names perform better some than another. Just like with content related ads Google will show ads with higher and lower revenue. The reports are the same as for the other ads (content, search…) and doesn’t need any explanation. At the moment I can’t see if impressions from the landing page will earn more or less than impressions from other result pages. There is no information about the how many clicks are generated.

Rules for publishers

There are some new rules for the “domain park” publisher, since the earnings are CPM based it’s not allowed to redirect traffic to that page, advertising for parked domain isn’t allowed…

I use the Adsense product for names which are not used anymore and still have some traffic. I noticed that some domain perform much better than earlier with content ads.

What is your experience with “Adsense for domains”?

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