Some nice Google Adsense updates
Several weeks ago a several Adsense publisher has complains about recent modifications in the click behavior for Adsense ads. While an Internet visitor was able before to click the whole ad area to reach the target page, is the new ad only clickable on the ad title and the URL. This modification was done by Google to ban unwanted clicks for their advertisers. Afterwards I think that most of the publisher doesn’t have noticed a change in their earnings (maybe a publisher who need those unwanted clicks to earn money). 
Enough about this, there are new features!
Managing Ads via the Adsense control panel
Since a few days it’s possible to use this great feature to maintain existing ad code without changing your HTML. Just create a first (new) ad zone and place some standard Adsense code into your HTML (yeah I’m talking about an account from a publisher in Europe). If you need to change the colors, ad dimensions or ad channel on a later moment, just do it within your Adsense control panel. This is really a time safer! This way it’s easy to change for example the color for multiple pages from your website with just a few mouse clicks.
Ad container with dynamic controls
Maybe some of you have already noticed these new type of ads:
- Ad banners with the more or related links to show the “other” ads
- smaller ad boxes with a dynamic “flashy scroller” to show more ads without reloading the page
- … and maybe there are more?
Sure this feature is only useful for AD-surfer (I hope there are some of them) and maybe this new links/navigation elements makes some people curious.
Video units? And why not (ad free) YouTube Videos?
A few weeks ago the Video ad format was added to my Adsense account, I played with it for a while but skipped this format for the next time.
How does it work? People can watch the videos within the theme you have selected for your video ad and MAYBE the visitor will click some (tiny) ad which is placed above/below the movie and YOU (the publisher) became rich. 
Sorry, but these ads make no sense (to me), the video player is really big and will take on some of my websites ~50% from the content space. All this afford to have (maybe) some clicks from a banner with one or two small ads? This clicks need to be very high priced because they could give your website the imago from some MFA site.
People from Adsense thanks for the “Manage ads” feature, I like to see more of them!
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- Count clicks the right way!
- Google Adsense Referrals 2.0 or continue with PPC ads?
Comments
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Yes right, the feature is nice to change colors later and to create reports on these ad zones. But all other function is still very limited.
At least the ad dimensions should be possible to modify through the control panel
Some nice Google Adsense updates…
A quick review on the recent updates done by Google Adsense. The new features makes the leading ad publisher much more powerful (next give more money to you publishers) …
What are the various options in Adsense to use Google Syndication. Is anybody have idea how different websites are making pages with these kind of links
IMO, having the whole box as clickable was good because it simply made it easier for people to click the ads, now if an ad has a short title, lazy website surfers won’t be bothered! 
Dom
I like the new update. But I haven’t tried that yet on my site. Looks like everyone’s enjoying it… Thanks for the information by the way… Nice article… 
Nice post! Google know how to strengthen the empire from small things. Those update will be very useful and people will love Google more. Thank you for sharing!
They are also allowing rounded around the ad units if you choose. It really helps customize the appearance to the look of your site. Nice article!
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One more important feature that comes with the new Adsense control panel is that you can import your old ads from the website you running them on and than store them like the new once you create.
Afterwards the changes you may want to make apply automatically on the pages. That really saves a lot of work.
Just one tine little thing that’s missing. You cannot change the ad format while editing an ad. So if you want to make use of the new features you’ll have to setup new ads.