In the quest for monetizing their website, webmasters sometimes forget the base fact that they own the site and not Google Adsense! So, often you see webmasters ask questions like ‘Whether Adsense TOS allows linking to such and such site or whether the TOS allows pictures next to ads and so on and so forth. As long as the queries are related to simple ad placement it may be OK but more and more webmasters are getting influenced by the TOS and ad returns that they are willing to modify the content itself. This cannot be good news for the internet since finally it is the quality of information that matters along with the way it is presented. If you are good at presenting your knowledge in a certain way (say, first person), then you should continue to do so, irrespective of whether Google Adsense representatives likes it or not.

The most common reason for such an attitude would be the so-called lack of alternatives. We would rather term it as lack of knowledge of alternatives. There are other PPC programs available but their is no need to look at only contextual programs. There are a whole lot of other monetizing avenues if only you know where to look, f.e. sell directly advertisements on your site. Plus there are so many different affiliate programs around to choose from.

All these can work only if your content is useful enough. Once you have quality content, you will not have to depend on Adsense for your daily income. Spread out your portfolio and you will have a better chance of maximising returns. In short use Adsense on your site; don’t run your site for Adsense.