Building inbound links to your website is one of the most important techniques to get traffic by linked websites and also from search engines like Google. While PPC (pay per Click) campaigns are only effective for the time where the campaign is running, the text link is also used to build a higher Google PageRank.

Text Link Ads (TLA) is a place where publisher and advertiser meet each other. For the publisher is there a way to monetize his website or Blog with only a onetime installment of some server side code. Once approved the publisher need only to approve new advertisers.

Any Advertiser can choose from different type of websites or Blog to place his link on. He can search by category, sort by rankings, by price and any combination of them. Because selecting the right publisher is sometimes a hard job, the advertiser can use the free service from TLA to get a custom text link campaign for his needs.

To create the maximum result any advertiser should place a text link for at least 3-6 month. A second product from TLA is the RSS link; this way the text link or ad is placed inside RSS feed from a Blog site.

In the quest for monetizing their website, webmasters sometimes forget the base fact that they own the site and not Google Adsense! So, often you see webmasters ask questions like ‘Whether Adsense TOS allows linking to such and such site or whether the TOS allows pictures next to ads and so on and so forth. As long as the queries are related to simple ad placement it may be OK but more and more webmasters are getting influenced by the TOS and ad returns that they are willing to modify the content itself. This cannot be good news for the internet since finally it is the quality of information that matters along with the way it is presented. If you are good at presenting your knowledge in a certain way (say, first person), then you should continue to do so, irrespective of whether Google Adsense representatives likes it or not. (more…)

A few days ago a lot of us got this news in the e-mail:

TLA Acquired By MediaWhiz!

Just again some companies merging their strength to beat the the big advertising companies?

I don’t think that people should compare Text Link Ads with other CPC or CPM advertising companies, these guys from TLA are doeing a different business. While most of the internet ads have the primary target to create traffic, is the text ad a direct link, no nasty Javascript code just HTML, perfect for SEO and link building strategies.

Today the President of TLA Patrick Gavin introduced, a new service for bloggers and their advertisers: ReviewMe.com (more…)

After writing last week a short review about the advertisement site 43ads.com I got some interesting comments about other nice Web 2.0 styled advertising ideas.

bla.st
This is a nice combination of free and paid advertising, in the beginning you will get a spot on the first page of common key words like “web-design“. Interesting at this site is, that your ad is live after submission and the possibility to get a direct information how much a bid will raise your ad on selected pages. The website is really clear and you get the chance to have a 270×165 pixel banner ad for free. (more…)