Several weeks ago a several Adsense publisher has complains about recent modifications in the click behavior for Adsense ads. While an Internet visitor was able before to click the whole ad area to reach the target page, is the new ad only clickable on the ad title and the URL. This modification was done by Google to ban unwanted clicks for their advertisers. Afterwards I think that most of the publisher doesn’t have noticed a change in their earnings (maybe a publisher who need those unwanted clicks to earn money).

Enough about this, there are new features!

Managing Ads via the Adsense control panel

Since a few days it’s possible to use this great feature to maintain existing ad code without changing your HTML. Just create a first (new) ad zone and place some standard Adsense code into your HTML (yeah I’m talking about an account from a publisher in Europe). If you need to change the colors, ad dimensions or ad channel on a later moment, just do it within your Adsense control panel. This is really a time safer! This way it’s easy to change for example the color for multiple pages from your website with just a few mouse clicks. (more…)

Several weeks ago I found some link/advertising website via the DP forum offering PR5 links for just 1 British pound. First I thought OK, the next word cloud website, but I was wrong: You-Cubez.com is some link community with additional features.

1. While paying a higher price your cube is higher listed (bidding directory)
2. Create your custom cube in the colors you like
3. Sell your cube to other members (market place)

One of the most important thing is, you get some traffic while advertising on this site! (don’t ask me why…)

Furthermore there are some features to get extra “value” for some cube, login/vote once every day and get 1 BP value for one of your cubez. You get the same bonus for referring new customers or for every 50 unique visitors.

I think, the Cubez website has some very nice and not common marketing ideas, but need more development in the front end (the order process could be easier).

About 3 month ago a lot of TLA publishers got an invitation to join the new publisher service AuctionAds. This program is smart way to show ads eBay auctions without to be an eBay affiliate. After using these ads for more than a month it’s time for short review.

First of all the account functions are very easy to use, showing reports and generating new ad code is done within no-time. There are reports for campaigns and for different time periods about impressions clicks and earnings.
I like the ad code generation tool at most, you can choose from the most common standard banner sizes to get an ad for every place on your website, blog or forum. Choose what the colour scheme you need and most important you can choose the keywords for the auctions you want to publish. There are also advanced keyword and price options like: (more…)

These days Google announced that the product Referrals 2.0 will become available to the most of their publishers. Yesterday I got the chance to have a first look on this new product. The first thing I noticed is that its very easy to use, just like the other Adsense products.

The old Referral product screen is extended with a number of categories where the publisher can choose multiple categories for his ad publishing campaign. From every category it’s possible to preview the advertisers. At this point there was the first “scary” thing! SPAM!

I checked the telecommunication category and found several advertisers for diet pills! I checked some other popular categories and got the same result.
Nice is the feature to select ads for specific countries and languages, but also in other countries and languages the same situation: non related advertisers in multiple categories. (more…)