A few days ago a lot of us got this news in the e-mail:

TLA Acquired By MediaWhiz!

Just again some companies merging their strength to beat the the big advertising companies?

I don’t think that people should compare Text Link Ads with other CPC or CPM advertising companies, these guys from TLA are doing a different business. While most of the internet ads have the primary target to create traffic, is the text ad a direct link, no nasty Javascript code just HTML, perfect for SEO and link building strategies.

Today the President of TLA Patrick Gavin introduced, a new service for bloggers and their advertisers: ReviewMe.com

Again no regular advertising service , but an already approved way to promote websites.

Typically, large companies get their products/services reviewed by other Web sites/blogs benefiting from the traffic, viral nature of reviews, and valuable feedback, while new market players find it hard to get the word out about their products.

The ReviewMe’s marketplace of web authors will review your product or service on their Web site sending your site traffic, viral buzz, and invaluable feedback.

Like at TLA blog owners can submit their Blog site to the market place and an advertiser can pick the websites where he like to have a review about his service, product or website.

So what is the next step for Patrick Gavin? Merging with Performancing.com (you know that Patrick is a co-founder of this website).