These days Google announced that the product Referrals 2.0 will become available to the most of their publishers. Yesterday I got the chance to have a first look on this new product. The first thing I noticed is that its very easy to use, just like the other Adsense products.

The old Referral product screen is extended with a number of categories where the publisher can choose multiple categories for his ad publishing campaign. From every category it’s possible to preview the advertisers. At this point there was the first “scary” thing! SPAM!

I checked the telecommunication category and found several advertisers for diet pills! I checked some other popular categories and got the same result.
Nice is the feature to select ads for specific countries and languages, but also in other countries and languages the same situation: non related advertisers in multiple categories. (more…)